Be One Love is a start-up company with a mission and a message; a movement really- A movement to restore faith and kindness to one another; to create change to help people, communities, our environment, and the planet. All products have text based graphics, spreading a message of love & unity, kindness, and an overall love of humanity. There is a charity component that donates a portion of the proceeds of every product sold to various charities.
The launch will be apparel: tee shirts for men & women, sweatshirts, leggings & sport bras, BB caps, t-shirt dress, etc…. with plans to add accessories & lifestyle items later.
The project encompassed Product & Graphic Design, Merchandising & Sourcing, Branding, Packaging, Sampling through Production, all Product Development, Brand Extensions, Marketing, Brand Collaborations, & Business Strategies.
This project combines 2 things I am passionate about: Creativity through great design & branding, combined with the appeal to help make the world a better place. This is something I feel very passionate about, and fuels me every day. I am now starting to implement this into my own company, baking social good into the DNA of Randi Seiff Design.