"Working with Randi was incredible. She quickly created a vision for what our brand needs to represent and stand for. She helped us coordinate the steps to make certain that our intended vision actually came to life. She was on top of every detail making sure that the results we expected materialized and I highly recommend her to anyone. Randi, thank you for your diligence and dedication in helping us reinvent our brand and vision for the future of our business!”
Boris Blum | CEO
My-CEO
Hello,
I’m Randi!
Concepts like “Purpose” and “Sustainability” aren’t necessarily new ideas.
But, how these words interact with your brand are.
Creating a brand with purpose and sustainability interwoven into every customer experience touchpoint is no longer a nice-to-have — but a must-do in a post-pandemic world.
Instead of just donating a percentage back to charity or creating a product with recycled materials, today’s in-demand brands are intertwining their WHY at every touchpoint — from branding to production — so that their WHY drives the brand’s purpose.
And that’s where I step in.
I work with brands across all industries to intertwine purpose and sustainability in their design, sourcing, products, marketing, and more.
The results: A cohesive brand presentation that calls in customers who become raving fans who spread your message (and increase your sales).
Let’s Bake Passion and Purpose
Into Your Brand
… and Differentiate You Instantly From Your Competitors
How We Help You Move Beyond the Status Quo
Through the I.D.E.A. Framework
Connecting your Why (brand story), your What (product), your Who (customer), and your How (marketing) seamlessly with your brand’s deeper purpose is how you differentiate yourself in today’s competitive market.
Then we use my proprietary I.D.E.A. Framework to ensure every part of the process, from design to branding to marketing, strategically works together to create a cohesive experience for your customers.
Here’s a visual of the connected experience that always keeps your customers at the forefront.
1. Concept
You might already have your concept. Or maybe this is why you need us?! Either way — we got you covered.
2. Product Planning and Merchandising
We analyze trends, research the competition, determine lead times and price points so we position your brand to “WOW” your customers.
3. Design
Fabrics, materials, color palettes, fonts, hardware, fit, silhouettes, sketches, prototypes, sampling, etc,. ensure flawless execution and endless staying power to create a recognizable brand.
4. Sourcing
With our extensive network, we scour the market, working with vendors who apply responsible best practices — staying on top of new industry developments for quality fabrics, treatments, materials, and manufacturers.
5. Branding
Weaving your brand's personality, voice, and aesthetic into all products, copy, and touchpoints, so they tell a cohesive story with messaging and storytelling that
speaks to your customer — delivering an experience that keeps them coming back for more.
6. Retail Presentation
Labels, hang tags, point of sale touches, the box, how the package arrives at your customers’ doorstep — all these details tie up the brand package. When warranted, we can help you take a strategic approach to your packaging using responsible materials.
You can hire five different teams to get from A to Z.
Or you can work with me.
Make Your Brand A Lifestyle
And A Story Worth Buzzing About.
Your message can’t just live on your website.
Your purpose can’t just be an afterthought on your About page.
How you talk about sustainability can’t just be an icon on the back of a tumbler.
It needs to be infused throughout your brand.
Whether it’s on t-shirts and totes, throw pillows and mugs, even those walls people stand in front of on Instagram.
Didn’t think of that, did you?
Don’t worry, that’s what I do.
Let’s put our heads together and make your brand a story — fueled with purpose — worth buzzing about.
Areas of Expertise
Sustainability Best Practices
Purpose-Driven Product Development
Design
Product Design; Apparel, Accessories, Lifestyle Stuff
Merchandising
Seasonal Offerings
Fabrics, Leathers
Hardware & Trims
Color, Prints, & Graphics
Retail Trend Analysis
Branding
Brand Identity
Packaging
Communication Strategy
Visual Assets & Logo Development
Brand Extensions
Brand Collaborations
Product Development
Sourcing Fabrics, Leathers
Sourcing Trims & Hardware
Sourcing Vendors / Factories
Prototype > Sampling > Production